Where are you based?
In 3 sentences or less, tell us what your business does and what sets you apart.
"I am an independent artist, creating and releasing music on my own without a record label. Every thing that I use in my work, from the music to the album artwork to the collaboration, has been created with and by artists from Memphis, TN. I am intentional in wanting to shine a light on my city."
What three words best describe your current emotions towards the COVID-19 pandemic?
Favorite Quarantine Snack?
Have you discovered any new hobbies/interests?
What was your initial reaction to COVID-19? Did you anticipate it would result in a nation-wide lockdown?
"Honestly, I didn't believe it was that serious until I lost my job in retail. Having extra jobs on the side help me continue to focus on my music career so I had to find alternative routes to keep making my dreams happen. I had no idea that I would be locked in my house for two months now; however, I have created music faster than I would have had I been glued to things outside like I was. It has certainly brought everything into perspective."
Who do you feel most supported by right now?
"I feel most supported by the city of Memphis. There have been many initiatives created to help Independent Artists in Memphis! "Crosstown Arts: Against the Grain" was formed as a platform for artists like myself to gain publicity by providing virtual live performances from home in exchange for donations. I feel like I've grown closer to the people I've always known and people I've just met in the city in spite of it all."
How has your business been affected by COVID-19?
How are you mentally processing the situation and what are some helpful ways you've learned to cope?
A Harvard study on COVID-19 warned sporadic periods of "social distancing" could be needed until 2022 to prevent new surges in infections. For many Artists and Creators, connecting with shoppers IRL has always been our bread and butter. What steps will you take to continue to build brand awareness and remain connected to your community?
"I have been diversifying my work since this all began. I plan to continue to create and perform music online using all of the socials (YouTube, Tik Tok, Instagram, even Patreon). Many platforms have been birthed for virtual prosperity during this so I will take advantage of them. I will still go to the studio and create a product that I can sell, and just keep encouraging people to follow their dreams. If I have to do a virtual listening party online in October of 2020, I will! I don't think my life has to be put on hold because of this. I'll just find a new way to make it work."
COVID-19 has inspired a wave of innovation for many Small Businesses whether through building out new delivery infrastructure or launching new products and/or services. How has this situation challenged you to re-evaluate your business and have you introduced any new initiatives you plan to keep after this passes?
What is the best way people can support you right now?
Do you have any tips for womxn-owned businesses struggling to stay afloat?
Interested in connecting with Jordan? Support her work below:
Jordan's Website: www.jordanoccasionally.com